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So I was happily sitting in front of the Channel 4 news with the Guardian, being a little happy because the rain meant I couldn’t go canvassing tonight, and periodically jumping up to give some of the neighbourhood darlings pieces of flapjack and chocolate santas, casually reading my Media Guardian, when I saw this article:
Beware brands: never deal dirty with a blogger
But not all advertiser activity is surreptitious. Some bloggers engage in a commercial contract to carry banners; Google’s AdSense program gives advice to bloggers about carrying ads or becoming a recognised affiliate so that links to commercial sites will earn you cash. Not all readers are happy to see advertising on a blog. Many bloggers feel commerce should be kept right out of their world. But at least banners are transparent and shouldn’t undermine the culture of openness that infuses blogging. Affiliate schemes are different.
Bloggers might even be earning money from their recommendations. James Henry (jamesandthebluecat.blogspot.com) links to Amazon and Lego, Pashmina (thegrammaticalpuss.blogspot.com) to Furla handbags and the Labour party, Wyndham (wyndhamtriffid.blogspot.com) to film releases and Aston Martin, and Patroclus (www.quinquireme.blogspot.com) to music albums and venues, Apple and Mibo lampshades. But I don’t think so. Their recommendations are authentic passions. I don’t care if they do earn something, and it would be a small tradeoff for the free entertainment I get from them day after day.
And then I thought about it, and went back and read it again, and then I chuckled at the idea that the Labour party would pay bloggers to click through to their site (or, given the state of said site, even know that it was possible)…


